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Selasa, 30 November 2010

How to Build Strategic International Relationships

by John Astor

Just learning how to shake hands in career world doesn’t make you culturally aware. A few learned copy-cat mannerisms and a couple opening lines will not put the global executive into the good graces of their regional leaders. It used to be fine, considering the small amount of time that leaders spent abroad. But more and more, as we see top-level local management strategies that have transparent relationships with each other for alignment and success, building relationships that are strong and solid are absolutely essential in today’s highly competitive marketplace.

In Japan, during the 1980’s boom years, foreigners were falling over each other to grab some of the success that Japanese businesses had created. Many managers learned a little bit of the language, how to eat soup, etc., but they missed a great opportunity to build real bonds. Unfortunately, those bonds could have also helped the Japanese businesses during the ‘90’s.

Today, we are in the midst of a series of dynamics such as, rising new economies, immediate access to customers and speed decision making, so creating and nurturing long lasting connections is a must. Maya Hu-Chan of the Global Leadership Development Center so correctly states, ‘In my work with multinational corporations, my global clients have often pointed out that building partnerships is one of the most important competencies for global leaders of the future’.

To develop powerful partnerships and prevent problematic situations, integrate these five pieces of advice.
  • Have a real interest in other cultures and learn about them through food, the arts and music, literature and the areas that give uniqueness to their place the human experience.
  • Build partnerships wherever you go with ease. You never force a friendship. You develop it. Become an open access point of assistance to your host reports, superiors and especially those horizontally. Encourage others to do the same.
  • Listen, Listen, Listen! This may be one of the great challenges for human beings, but it is an essential skill for trust. Don’t just listen with your ears, but apprehend the individual with all of your faculties. Go beyond their special behaviors and reach for what they are trying to communicate.
  • Never be patronizing. This may be very difficult for some cultures that have been taught they are the best. Be careful not to appear paternal or on a higher level than other people. Also pay close attention to how you phrase comments about their culture. This is also true for spouses of expatriates.
  • Get out of your shell. The higher you go up in an organization, the more insulated you become. Mingle with different people with different interests and you will be well prepared to meet the exciting challenges of interacting with all types of personalities from all over the world.

By putting these five points into action will give you a basis for working in all environments and with all cultures. Of course, each culture has unique aspects that give them their own perspectives on business and life, and we are all unique individuals with unique behaviors, but having a real sense of how we can make deeper connections profoundly helps us move forward together.
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Is Groupon The Next Google?#1Wordl

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By Evan Miller

I met the CEO of Groupon fifteen months ago at ORD Camp. At the time Andrew Mason had six employees, a little bit of angel funding, and a sheepish face when he explained that he was in the coupon business.
Groupon is now a one-billion dollar company with hundreds of employees. How can a two-year-old coupon company be worth a billion dollars?
I don’t have any of their figures, but I thought I’d sketch out a few reasons I think that, if anything, Groupon is severely undervalued. First, the obvious:
  • People love spending money on Groupon. What’s not to love about getting something you can use with your friends for half-price?
  • People love talking about Groupon. I’ve overheard girls on the El train getting excited about the weekend Groupon. Groupon is the H1N1 of virality.
  • Companies love Groupon. I’ve explained the surprising economics of Groupon in a previous post.
  • Groupon has inspired myriad imitators, but none has captured the same magic of Groupon. If Andrew Mason has a secret sauce, he’s not giving away the ingredient list.
So OK, if Groupon starts operating in every city in America and most cities in the world, saving millions of peoples hundreds of dollars each year on sushi, spas, and baseball games, that could be a billion dollar company, right? Call me crazy, but I think a billion is too low. Here’s why I think Groupon will be “the next Google.”
First it helps to understand the current Google. Where does Google make its money, some $20 billion a year in revenue? Casual observers say “search ads.” Sergey calls it “contextually relevant advertising.” Neither description really explains why a single click on a simple text ad can be worth as much $50.



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Careers Article:Careers Advice for Public Relations

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If you are wondering how a Public Relations Manager, here are some tips and advice on training and started his  jobs in this area of marketing and public relations, and employment prospects in the UK.
WorkPublic relations (PR) officers to promote good relations between an organization and its customers, investors and the general public. His work focuses on creating and maintaining your organization's image and reputation.
You can work as public relations officer in a public utility in local relationships, or as an account executive at a public relations consultant, public relations services for a number of clients.
Typical responsibilities:
* Planning of PR campaigns and strategy* Control of public perception and the media client or organization* Writing and editing of brochures, pamphlets, press releases, speeches, newsletters and web sites* Organize events such as press releases, press conferences, exhibitions, open days and sponsorship* Develop a good working relationship with the media* Provide advertising and promotional films produced* Public speaking presentations, conferences, radio and television interviews* Represent the company or client events.* Public relations is also known as corporate communications, public affairs or media relations, so it can be known by several titles and functions.
Person SpecificationThe main character of public relations managers are:
* Excellent writing skills with the ability to articulate a clear and convincing* Confidence communication and presentation skills* Creativity and initiative* Good organizational, planning and time management* The ability to work well as part of a team and customer number* Flexibility and ability to multi-task* The ability to work under pressure and tight deadlines* Resistance to treat rejection and criticism of their ideas* Accuracy and attention to detail* Interest in media.
How to make a public relations managerThere are no set entry qualifications to become a public relations officer, but the band is a highly competitive industry to enter and many employers prefer to have a diploma.
You may have an advantage with a degree or postgraduate training in public relations. Other useful topics include:journalismadvertising or marketing and communicationsbusiness or managementpsychologyEnglishpolitics.
View the Chartered Institute of Public Relations (CIPR) for a list of accredited degrees and postgraduate courses in Puerto Rico.
Want a career in public relations has not yet been studied, you may find it useful for the Chartered Institute of Public Relations (CIPR) Advanced Certificate in Public Relations before looking for work.
You will improve your employment prospects by work experience (often unpaid) in the departments of public relations and consulting. You can also experience through activities such as volunteer work with charities or public relations fundraising, or with the participation of student newspapers and societies.
See CIPR and Public Relations Consultants Association websites for advice on finding work experience, and for some practices and the programs of graduate training.
You may be able to close a public relations agency as an administrator or assistant information officer, publicity and promotion of public relations to achieve. It could also enter a second career in PR as its previous experience in journalism, advertising, marketing, fundraising or sales.
Training and DevelopmentTheir training is often at work, possibly through a graduate program of structured training (one of the largest consulting firms, employers).
It can be a benefit to the Chartered Institute of Public Relations to join and work on their professional qualifications are:CIPR Advanced Certificate in Public Relations - suitable for anyone with a maximum of two years experience in a minor role of public relationsCIPR Diploma in Public Relations - a more advanced course for anyone with a PR or graduate degree related to the company and at least one year of experience in public relations or a degree in a subject, plus at least two years experience in public relations.CIPR, visit the Web site for more details about your qualifications, membership and training.
You can also choose to study for Communication Advertising and Marketing Education Foundation (CAM), Diploma in Marketing Communications.
Pay (a rough guide)Starting salaries are usually around £ 15,000 to £ 20,000 per yearWith the experience that can reach between € 20.000 and £ 40.000Account Managers and the Head of Corporate Affairs can earn up to 80,000 pounds and 100,000 pounds per year.
Job prospectsYou could work for a public relations agency and consultancy or home in all types of trading companies, financial authorities, retailers, central and local charities. PR is a growth industry, but competition for jobs is strong.
Jobs are advertised in local newspapers and national magazines, such as PR Week, Press Gazette profile, the website of the CIPR and specialist recruitment agencies. However, not all jobs are advertised, so you could also approach agencies directly, or find work through networking and making contacts in the industry.



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