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Jumat, 17 September 2010

How To Effectively Promote Yourself Professionally

Written by John Parks,
People who make their living by doing freelancing work - regardless of the type - have a lot of special things they need to take into consideration that people who hold "traditional" jobs do not have to. In addition to generally having to calculate and pay their own taxes, freelancers have the unenviable task of needing to generate enough business to keep them afloat professionally. Although some freelancers become complacent when they have built up a large enough roster of clients, most of them continually work to get new sources of income and to expand their skills. If you are a freelancer, then you probably feet into the latter category and would like to find new ways to promote your skills.

How does one go about promoting their freelancing skills for maximum effect? Rule number one lies in the work that you are currently doing. For all assignments - big and small - always do the most professional, impeccable work possible. Treat low paying gigs with the same level of professionalism as you do high paying ones. You never know when a client who tends to give you piddling assignments will suddenly have a use for more important work - and will he or she think of the mediocre freelancer for such a job? Absolutely not; they will think of the person who consistently hands in excellent results.

Besides always being conscientious about quality in all of the work you do, there are a number of other basic ways to promote your freelancing skills. Getting word out there about your abilities is an obvious one. This can be done through traditional advertising methods, although the Internet is changing a lot of that. Social networking websites are very efficient ways of spreading the word; for each satisfied customer, ask them kindly to mention you to others in need of freelancers. If even one or two satisfied clients send out "tweets" about you on Twitter - by linking to your professional website or your LinkedIn profile - you have already widened your scope considerably.

That brings us to the next point: technology. More than ever before in history, it is essential to be comfortable and savvy in regards to using a computer and the Internet. Being familiar with popular trends online is incredibly important to all freelancers - not just those who work in a computer related field. Freelancers from all sorts of backgrounds need to not only have a presence on the web, but also be active on it on a daily basis. Forming relationships on popular networking sites is a free, easy way of doing this; finding niche blogs revolving around industry related topics is another good place to hang around online.

Always be willing to provide free samples of what you do to interested prospective clients. Charging a fee for a glance at your style is not going to win you any new business. This falls under the general category of being flexible overall; do not set any rules in stone, but always be willing to try new ways of doing things to please individual clients. By doing some or all of these things, you can effectively promote your freelancing skills.
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